Growth and digital marketing leader with 15+ years driving revenue for telecom and technology companies. Owns the full growth engine: demand generation, digital advertising, website platforms, lifecycle programs, and the marketing technology stack behind them. Contributed $12.3M in marketing influenced pipeline and fueled two consecutive years of company revenue growth at First Orion. Just as comfortable building the martech stack as running the campaigns on it.
Core Competencies
- Demand Generation
- Digital Advertising
- Growth Marketing
- Marketing Automation
- Lifecycle Marketing
- Partner Marketing
- Web Strategy
- Analytics and Attribution
- CRM Systems
- Team Leadership
- Marketing Compliance (TCPA, DNC, COPPA, GDPR, CA Delete Act)
Experience
First Orion
Branded calling and call security SaaS · Little Rock, AR (remote from Kansas City)
Associate Director, Growth & Digital MarketingDec 2025 to Jul 2026
Senior Growth Marketing LeadNov 2023 to Dec 2025
Senior Product & Partner Marketing ManagerFeb 2022 to Nov 2023
- Fueled two consecutive years of company year over year revenue growth through growth marketing programs across digital advertising, web, email, and partner channels.
- Contributed $12.3M in marketing influenced pipeline revenue with a 31.85% conversion rate from marketing qualified leads to sales opportunities.
- Achieved 141% of the annual goal for high quality marketing qualified leads.
- Ran B2B and B2C digital advertising with account based targeting across LinkedIn and Google, steering spend with pipeline and CAC data.
- Owned the FirstOrion.com website end to end on Webflow and WordPress, leading roadmap, structure, messaging, and conversion path updates to support product launches and demand goals.
- Personally built account based personalization on FirstOrion.com: custom logo creative swapped in dynamically based on the visiting company, so target accounts saw a tailored page from the first click.
- Developed custom interactive product demos, including live demos that called and texted prospects back to demonstrate branded calling and messaging end to end.
- Grew the self service online ordering business by improving pricing pages, signup, onboarding, and upgrade paths to lift conversion and ARR.
- Built lifecycle programs across onboarding, nurture, re-engagement, and cross sell that increased activation, retention, and expansion.
- Planned and executed a continuous testing program across ads, web, and email, scaling what worked and cutting what did not.
- Tracked and reported performance with dashboards and forecasts covering pipeline, conversion rates, CAC, and ROI, and used the data to steer spend and priorities.
- Ran partner marketing and enablement programs that grew partner participation across the channel.
- Led a small digital marketing department; mentored team members and lifted team productivity 25%.
- Developed and launched new product lines that grew market share 15%.
- Managed a $3M marketing budget and improved its ROI 25%.
- Directed international partner programs and events that raised partner satisfaction and brand visibility.
- Designed and executed marketing strategies for managed IT services that increased lead generation 30%.
- Improved CRM systems and reporting; campaign efficiency rose 20%.
- Owned Outreach for outbound programs and worked daily in Microsoft Dynamics and ConnectWise across sales and service delivery.
- Delivered executive level reporting to support strategic decision making and revenue growth.
Birch Communications
Telecom (a $750M national provider) · Kansas City, MO
Director of Marketing CommunicationsNov 2014 to Jun 2017
Senior Manager, Marketing and Product MarketingMar 2014 to Oct 2014
Senior Manager, Vertical Lead Generation and Outbound MarketingNov 2010 to Mar 2014
Sales Operations CoordinatorJun 2008 to Nov 2010
Retention Supervisor, Inside SalesJul 2006 to Jun 2008
- Built and ran the outbound marketing engine that produced over 40% of monthly company sales, more than $10M in annualized revenue.
- Led the in house marketing agency for a $750M telecom company, covering copy, content, graphic design, web, and video production.
- Directed website design and digital advertising; the team earned 2016 Platinum and Gold awards for the Birch.com and MyTempo.com redesigns and integrated campaigns.
- Drove vertical lead generation programs supporting outbound, inbound, and dealer sales channels in strategic high profit territories.
- Recipient of President's Club sales excellence awards six times across the tenure.
- Managed customer retention operations, supervising a team responsible for renewing term agreements and hitting saved revenue quota each month.
- Retail sales leadership including store management, quota driven selling, team training, and repeated employee of the month and district level sales awards.
Product and growth leader with a launch record across telecom SaaS: took AFFIRM, ENRICH, SENTRY, and a self service ordering platform to market at First Orion, and launched a mobile app and a Microsoft Teams SBC solution at ULTATEL. Product marketing and product management depth, on top of 15+ years of telecom go to market work.
Core Competencies
- Product Launches
- Product Marketing
- Go To Market Strategy
- Self Service Funnels
- Telecom SaaS Domain
- Calling Compliance (TCPA, DNC, STIR/SHAKEN)
- Call Center Operations
- Partner Ecosystems
- Demand Generation
- Lifecycle Marketing
Experience
First Orion
Branded calling and call security SaaS · Little Rock, AR (remote from Kansas City)
Associate Director, Growth & Digital MarketingDec 2025 to Jul 2026
Senior Growth Marketing LeadNov 2023 to Dec 2025
Senior Product & Partner Marketing ManagerFeb 2022 to Nov 2023
- Led go to market launches for new products including AFFIRM, ENRICH, SENTRY, and the self service ordering platform, coordinating product, sales, engineering, and creative teams.
- Grew the self service online ordering business by improving pricing pages, signup, onboarding, and upgrade paths to lift conversion and ARR.
- Directed product and partner marketing strategies that grew partner driven revenue and customer engagement, including positioning, messaging, and sales enablement content.
- Developed custom interactive product demos, including live demos that called and texted prospects back to demonstrate branded calling and messaging end to end.
- Owned the FirstOrion.com website end to end on Webflow and WordPress, leading roadmap, structure, messaging, and conversion path updates to support product launches and demand goals.
- Contributed $12.3M in marketing influenced pipeline revenue with a 31.85% conversion rate from marketing qualified leads to sales opportunities.
- Fueled two consecutive years of company year over year revenue growth through growth marketing programs across digital advertising, web, email, and partner channels.
- Built lifecycle programs across onboarding, nurture, re-engagement, and cross sell that increased activation, retention, and expansion.
- Tracked and reported performance with dashboards and forecasts covering pipeline, conversion rates, CAC, and ROI, and used the data to steer spend and priorities.
- Ran partner marketing and enablement programs that grew partner participation across the channel.
- Led a small digital marketing department; mentored team members and lifted team productivity 25%.
- Developed and launched new product lines that grew market share 15%.
- Led the development and launch of the company's mobile phone app, taking it from requirements through release.
- Launched a session border controller (SBC) solution for Microsoft Teams environments, which opened a new integration revenue line.
- Managed a $3M marketing budget and improved its ROI 25%.
- Directed international partner programs and events that raised partner satisfaction and brand visibility.
- Designed and executed marketing strategies for managed IT services that increased lead generation 30%.
- Improved CRM systems and reporting; campaign efficiency rose 20%.
- Delivered executive level reporting to support strategic decision making and revenue growth.
Birch Communications
Telecom (a $750M national provider) · Kansas City, MO
Director of Marketing CommunicationsNov 2014 to Jun 2017
Senior Manager, Marketing and Product MarketingMar 2014 to Oct 2014
Senior Manager, Vertical Lead Generation and Outbound MarketingNov 2010 to Mar 2014
Sales Operations CoordinatorJun 2008 to Nov 2010
Retention Supervisor, Inside SalesJul 2006 to Jun 2008
- Led product marketing strategy across the telecom portfolio, including positioning, product naming, and key messaging.
- Led the in house marketing agency for a $750M telecom company, covering copy, content, graphic design, web, and video production.
- Directed website design and digital advertising; the team earned 2016 Platinum and Gold awards for the Birch.com and MyTempo.com redesigns and integrated campaigns.
- Built and ran the outbound marketing engine that produced over 40% of monthly company sales, more than $10M in annualized revenue.
- Recipient of President's Club sales excellence awards six times across the tenure.
- Retail sales leadership including store management, quota driven selling, team training, and repeated employee of the month and district level sales awards.
Technology systems owner and cross functional project leader with 15+ years managing the platforms businesses run on: selection, implementation, configuration, vendor relationships, roadmaps, updates, training, and adoption. Administered CRM, web, and analytics systems for a growth stage SaaS company, ran multi team product launches end to end, and translates between technical teams and business stakeholders as the go to owner for the systems he runs.
Core Competencies
- System Ownership and Administration
- Vendor Management
- Roadmap Planning
- Cross Functional Project Delivery
- Stakeholder Communications
- Training and Adoption
- CRM Platforms
- Web Platforms
- Reporting and Analytics
Experience
First Orion
Branded calling and call security SaaS · Little Rock, AR (remote from Kansas City)
Associate Director, Growth & Digital MarketingDec 2025 to Jul 2026
Senior Growth Marketing LeadNov 2023 to Dec 2025
Senior Product & Partner Marketing ManagerFeb 2022 to Nov 2023
- Owned administration, configuration, updates, user support, and vendor relationships for the marketing systems stack (HubSpot, GA4, Google Tag Manager, partner portal) and supported Salesforce and Outreach for the sales organization.
- Owned the corporate web platforms (Webflow and WordPress) end to end, including roadmap planning, updates and maintenance, vendor coordination, and stakeholder communications.
- Ran cross functional product launch projects end to end, coordinating product, sales, engineering, and creative teams from planning through delivery and post launch reporting.
- Built and maintained the reporting layer for marketing and sales performance, and delivered the dashboards and forecasts executives used to steer budget and priorities.
- Grew the self service online ordering business by improving pricing pages, signup, onboarding, and upgrade paths to lift conversion and ARR.
- Planned and executed a continuous testing program across ads, web, and email, scaling what worked and cutting what did not.
- Led a small digital marketing department; mentored team members and lifted team productivity 25%.
- Led the development and launch of the company's mobile phone app, taking it from requirements through release.
- Launched a session border controller (SBC) solution for Microsoft Teams environments, which opened a new integration revenue line.
- Managed a $3M marketing budget and improved its ROI 25%.
- Redesigned CRM system configuration and reporting to provide actionable insights, enhancing campaign efficiency by 20%.
- Administered Outreach as system owner and supported Microsoft Dynamics and ConnectWise in a managed IT services environment, including configuration, user support, and reporting.
- Delivered executive level reporting to support strategic decision making and revenue growth.
- Designed and executed marketing strategies for managed IT services that increased lead generation 30%.
Birch Communications
Telecom (a $750M national provider) · Kansas City, MO
Director of Marketing CommunicationsNov 2014 to Jun 2017
Senior Manager, Marketing and Product MarketingMar 2014 to Oct 2014
Senior Manager, Vertical Lead Generation and Outbound MarketingNov 2010 to Mar 2014
Sales Operations CoordinatorJun 2008 to Nov 2010
Retention Supervisor, Inside SalesJul 2006 to Jun 2008
- Directed website design and digital advertising; the team earned 2016 Platinum and Gold awards for the Birch.com and MyTempo.com redesigns and integrated campaigns.
- Led the in house marketing agency for a $750M telecom company, covering copy, content, graphic design, web, and video production.
- Built and ran the outbound marketing engine that produced over 40% of monthly company sales, more than $10M in annualized revenue.
- Recipient of President's Club sales excellence awards six times across the tenure.
- Retail sales leadership including store management, quota driven selling, team training, and repeated employee of the month and district level sales awards.